![]() ![]() “And that kind of excitement is what I hope connects with new fans. “We’re going out there with the racing theme and what I hope that this line symbolizes is the excitement of the sport being spread across a different demographic,” Merriman said. Merriman said the Lights Out NASCAR line will be sold across a large amount of different retail outlets, as well as online. “Imagine if a 12-year-old Shawne Merriman gets a chance to go to a NASCAR race and sees the excitement of what goes on there?” Merriman wondered. The sport has struggled of late to fill the stands at race tracks. “Hopefully, these clothes symbolize something greater than just putting on a T-shirt.”Ĭonnecting with kids early could be a way for NASCAR to grow its audience. “I hope the Lights Out brand is able to help bridge the gap and connect the dots with new people in NASCAR,” Merriman said. This year Merriman is launching a line of NASCAR licensed Lights Out clothing aimed at the African-American consumer. “And hopefully these diversity programs will bridge the gap and get people exploring what racing is all about, what Lights Out is all about.” “But there’s a large audience that can’t identify with the sport because they’ve never been a part of it and have never attended a race,” Merriman said. Merriman said especially in his home state of Virginia and the nearby areas of Atlanta, the cities and the communities that identify with NASCAR know what a great sport it is. “Bringing diversity into any sport is really going to open up the eyes of people who wouldn’t necessarily have any other direct involvement with it,” Merriman told AListDaily. And now, he hopes that Iwuji, who is African-American, will work his way up the NASCAR series ladder and connect with new fans-both racing and Lights Out. Since being the grand marshal for the NASCAR Cup race at Auto Club Speedway in California in 2008, he’s become friends with famous NASCAR drivers like Jeff Gordon and Jimmie Johnson. Merriman has been a racing fan since he was a kid growing up, and watching the sport on TV. Merriman is also the owner of a NASCAR K&N Pro Series West car, adorned with the Lights Out logo, driven by Jesse Iwuji. The soon-to-be 33-year-old has partnered with Bellator MMA for a line of workout clothing, and he’s now taking the brand into NASCAR. Now the former Chargers and Bills linebacker has turned that nickname into an apparel brand. ![]() To watch even more original programming, follow Fubo Sports on Instagram, TikTok, Twitch, Twitter and YouTube.Former San Diego Chargers star Shawne Merriman made his impact felt in the NFL with a frenetic energy to get to the backfield to deliver bone-crushing hits.īefore tallying 45.5 career sacks-39.5 of which came during a three-year Pro Bowl stretch to kick off his career-the nine-year veteran pass-rusher earned the nickname “Lights Out” for his hell-raising hits when he was a sophomore in high school. Fubo Sports is also available as part of FuboTV's subscription packages featuring 125+ leading sports, news and entertainment channels. Stream for free on LG Channels, Samsung TV Plus, The Roku Channel, Vizio WatchFree+, Tubi, Plex, XUMO and anywhere podcasts are found. Houshmandzadeh and partner content from Lights Out Xtreme Fighting, Stadium, USA TODAY, Flex Fight, World Poker Tour and BeIN Sports Xtra, among others. ![]() Launched by live TV streaming platform FuboTV (NYSE: FUBO) in September 2019, Fubo Sports airs live sports, award-winning original programming featuring athletes including Gilbert Arenas, Orlando Scandrick, R.J. Shawne's enthusiasm and passion are unmatched, and we're thrilled to be partnering with him on LXF 8."Īvailable on 75 million devices, Fubo Sports is the live, free-to-consumer TV network featuring sports stories on and off the field. "We're anticipating bringing LXF back to Fubo in a big way by making the live high-energy event available to stream in more places than ever before. " Shawne Merriman's Lights Out Xtreme Fighting continues to be a fan-favorite among our audience, who can't get enough MMA content," said Pamela Duckworth, head of Fubo Networks and originals, FuboTV. The January 14th event will begin a year-long partnership between LXF and Fubo Sports that will span throughout 2023. My goal is to use the "Lights Out" brand I created in my NFL career to help other athletes get the visibility they deserve." ![]() As a former NFL player, I know the value of being seen by millions of viewers around the world. "This is a sport that has been a passion of mine for over seventeen years. "I am incredibly proud of this program and beyond excited to provide these athletes with a platform to showcase their physical skills and artistry," says Merriman. Merriman's main goal with this new era of LXF is to help former athletes from other sports transition into MMA. Shawne Merriman has recently taken over full ownership of LXF. Shawne Merriman, founder of Lights Out Xtreme Fighting. ![]()
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